Research and Development Journal 03/02/2016 (Research - Are You Smarter Than A 10 Year Old)

The show is based round adults proving their knowledge against 10 year old school children's knowledge. The adult have to switch their brains back to the time they were children to tackle subjects that children should know when they are in school.

How to show runs:

The show first shows the kids/ students and attempt to help the adult who has to work with when answering the questions, which at the end the contestant could have the chance to win prize money up to £50,000 (UK) or $1,000,000 (US).

The show's feel is like if you were taking an exam in a school environment, and like any exam there is a great deal of pressure involved especially with the contestants.

What brings out the show most of all are the chosen kids themselves who are selected to help the adult win the jackpot prize money. These kids are selected mainly because they an act on camera as well as having a great deal of knowledge on certain subjects that the show has.

Like any game show the visuals and colours along with he bright lighting makes the show stand out more to grab your attention. The presenter(s) of the show are usually fun quirky and get along positive with children. Like Dick and Dom the comedy duo who have worked on television for a while and were each given the chance to both host the show.

Outsmarted by children... Dick and Dom (2016) [Online] At: http://www.thesun.co.uk/sol/homepage/showbiz/tv/392297/Dick-and-Dom-school-dunces.html (Accessed on 08/02/2016)


Here is an example of the show:

Homework:

Fairness:

I far as I know there is a legal document in America call the Fairness Doctrine and by definition it states:

The doctrine that imposes affirmative responsibilities on a broadcaster to provide coverage of issues   of public importance that is adequate and fairly reflects differing viewpoints. In fulfilling its fairness doctrine obligations, a broadcaster must provide free time for the presentation of opposing views if a paid sponsor is unavailable and must initiate programming on public issues if no one else seeks to do so.

Using this legal document, the show was first aired in America on September 26th 2007 and the fairness was bought to the UK and the title was changed to are you smarter than a 10 year old and was based on the American version (are you smarter than a fifth grader). The fairness of the show is still there, it shows the same formant and is on undermining the American version.


Advertising:

Advertising by definition is the act or practice of calling public attention to one's product, service, or need. Especially by paid announcements in newspapers and magazines, over the radio or on television, to billboards and the list could go on, advertisements are everywhere you look.

This method as an end result is usually to get more customers by advertising and to use this customers to use/ buy your product or service.




Product Placement:

Firstly, what is product placement?

• It's a technique used in advertising by companies to subtly promote their bands or products through a non-traditional advertising technique, usually through appearances in film e..g Wane's World, television, or other media.  

• Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.

• For example: Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest vehicles.  Through the method of product placement, companies hope that moviegoers will take note of the products used by the main characters, and therefore think more strongly about using the products themselves.  

Premium rate phone numbers:

What are Premium rate phone numbers?

The cost of calling a phone number depends on the digits it starts with, your phone provider and whether you use a landline or mobile.

You may get free calls to some numbers as part of your call package. Check with your phone provider.

The costs below are approximate. Check with your phone provider to find out the actual cost, particularly if you’re calling from abroad. Calls from payphones can cost more.

Here is an example from this chart show the cost of premium numbers and landlines:

Call charges and phone numbers. (2015) [Screenshot] At: https://www.gov.uk/call-charges (Accessed on 08/02/2016).


But how does this premium Rate Service work?

Premium rate services and how they work. (2014) [Online] At: https://www.youtube.com/watch?v=9yUhHTNXYDA (Accessed on 08/02/2016).

These phone numbers are often used on television for example like if you wanted to enter a game show like Are You Smarter Than A 10 Year Old. These premium rate series charge and add the cost to your phone weather you choose to text or call into the services you wish to use. A share of the revenue of the coast is then distributed to the people who are responsible to share another amount to the company who operates the service you used.  

Bibliography:

Advertising. (2016) [Online] At: http://dictionary.reference.com/browse/advertising(Accessed on 08/02/2016).

Fairness Doctrine. (2008) [Online] At: http://legal-dictionary.thefreedictionary.com/Fairness+Doctrine (Accessed on 08/02/2016).